You can be either prince of print or queen of the screen, but you cannot be both, Paul Keating once boasted about Labor’s media policy. It was a policy to encourage diversity, prevent foreign ownership, encourage competition and to prevent cross-ownership of the Australian media. Well, there was further mud in the eye for Labor this week as the Prince of Print, Rupert Murdoch, swallowed Australis and became the dominant figure in the provision of pay television in Australia … a veritable Queen of the Screen. Australis delivers by MDS (line of sight land transmission) and satellite. Combined with Foxtel’s cable delivery it will give virtually saturation coverage in the major cities. (The smaller towns and rural areas have never counted in the Government’s or the corporate world’s view of pay TV.) As a result of the deal, Mr Murdoch is now the Prince of Print, Queen of Screen and king of Australian media policy.
As this happened, the powerless Minister for Communications, Michael Lee, Pilate-like washed the Government’s hands of insisting on any of the four key elements to a wholesome media policy. Mr Lee said that it was up to the regulatory authorities to determine if the merger … read takeover … would go ahead, as if media were equivalent to margarine production. This was less than a month after the same Minister impotently sat on his hands while the ABC’s pay television venture was cut out of the action by Mr Murdoch’s Foxtel and Kerry Packer’s Nine Network. It would not be proper for him to intervene in the level playing field to support the Government’s instrumentality, he argued.
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