The new Government has a difficult task ahead in rationalising Australia’s media rules. Over the years, Labor made many decisions in favour one player or another for political reasons. Labor did not have a coherent plan or vision with the public interest in mind. Nor did it react strategically to changes in technology, let alone predict them.
Labor was further hampered by the collapse of the share market in 1987 and the subsequent bazaar of media assets on offer. Also, early in Labor term the constitutional powers over all media were not as well developed as they are now. That does not excuse the mess, but it explains at least some of it. Now there is a chance to lay down some clearer principles, with particular attention to diversity, Australian ownership and Australian content, and the quality of content.
At present five major media players have a keen interest in the new rules. Either present rules prevent them or prevent their competitors from acting. Either way it will affect the way they act.
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