Banks in Australia have suffered a very poor image over the past decade. Yesterday saw the release of a review of banking practice by Richard Viney. The review was set up by the banks themselves. Mr Viney called for more low-cost accounts, a three-month community consultation period before bank branches were closed and better ways of ensuring that banks only lend money to people who can afford to pay their debts. The report was welcomed by the Federal Government which urged the banks to adopt its recommendations voluntarily.
The banks are the first to admit that their image is poor. The poor image comes from change itself. The beneficiaries of change are at best luke-warm about it, or even fail to notice the benefits. Those, on the other hand, who suffer because of change are usually very noisy about it. Heavy competitive pressure in the banking industry in the past decade has resulted in banks ending cross-subsidies of services. For decades previously, people repaying home loans subsidised other banks users. Those with home loans paid higher interest rates than the market would otherwise dictate and they paid higher fees. Meanwhile, people using over-the-counter services at local branches we paying nowhere near the cost of those services. But once the banks started to charge the full cost of over-the-counter services, or just stop them by closing branches, those affected squealed loudly. Home-buyers, however, did not congratulate the banks for their excellent work. Rather they assumed the lower fees and lower interest rates were their birthright.
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