It was a busy weekend, so it was good to slump in front of the TV news on Monday night. In Sydney.
I had been helping my daughter buy a car. She had trawled several internet sites and listed the possible cars according to price, make, model, kilometrage, suburb, picture, and half a dozen other elements in the advertisements. She had clipped a few newspaper ads, though they had less detail.
At the tailend of the news came the finance. Job ads were up, according to the ABC’s finance reporter, quoting the ANZ job advertisement index.
The unemployment rate rises and falls and the ANZ job advertisement index usually shows trends a couple of months in advance. But, unknowingly, it is showing another more profound change – again well in advance.
For several years now, the index has measured both newspaper and internet job advertisements. The trend is unmistakable. The number of newspaper ads are falling as a proportion of total job ads, and in some places falling in absolute numbers despite the increase in the labour force.
The most recent figures show 100,700 jobs advertised on the internet per week compared to just 21,413 in newspapers. It was a record for internet job advertisements – a record that seems to be broken with each new month’s figures. A year ago the internet jobs were around 65,000 a week.
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