Who’s Who is not going on CD and has no intention of doing so. Their bread and butter depends on it. The reason is privacy. Ego aside, people give their names to Who Who’s so other people can look them up. In the computer speak, the entry point into the database is the name, surname first.
If the book came out electronically, the commercially minded could extract sub-databases according to sports and other interests from the 10,000 top Australians. Thus a list of wine-lovers or golfers could be constructed and a very targeted mailing list constructed. Thus, Who’s Who, not wanting to offend its clientele, does not publish electronically.
Most electronic phonebook products do not allow reverse searching _ that is from address or number back to the person.
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