Canberrans are paying 1.8 cents a litre for the promotion of milk, even though milk marketing is a statutory monopoly in the ACT with no competition.
The annual report of the ACT Milk Authority reveals that $587,834 was spent on promotion in 1992-93.
Of that $109,000 was spent on sponsorship of the Raiders. The authority has a sponsors box at Raiders games where it can invite guests who are crucial to the authority’s marketing and promotion role.
The report, tabled in the Legislative Assembly this week, reveals the success of marketing _ milk consumption rose by 0.55 per cent in the year, about 1.5 per cent less than population growth. Consumption of flavoured milk fell 3.5 per cent.
The authority also spent $19,038 on conferences and meetings, compared to $11,924 the previous year and members’ sitting fees went up from $23,011 to $34,979. Staff wages went up from $191,023 to $226,782.
Overall the authority improved its financial position by $94,000. The price of low-fat milk (which makes up about a third of consumption) went up 10.5 per cent, but ordinary milk stayed at the same price, 95c a litre, as did the cost of raw-milk supplies to the authority at 36.65c a litre.
Canberrans consumed 32,532,477 litres in 1992-93 compared to 32,353,471 litres the previous year. Of that about two million litres was flavoured milk. Consumption of milk from glass bottles fell nearly 30 per cent, but was made up with milk from other containers. Per capita consumption in the ACT is 110 litres, above the national average of 102 litres, probably because of the younger population.